Understanding and Honing Your Presentation Skills

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BetterUp Studios
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3 min

A presenter in front of a crowd

Some people feel comfortable on stage, while the mere thought of giving a presentation makes others feel anxious. Either way, presentation skills are crucial to modern business. The good news? Being able to give a good presentation is a skill that anyone can develop.

Here are four steps to help you give better and more confident presentations:

Prepare your content.

A great presentation begins with having a clear message and strong supporting evidence. Outline your key points, use examples, and remember to start and end strongly.

Know your audience. 

In addition to preparing your presentation, it is important to know who your audience will be, which will allow you to tailor the style of your presentation to their personalities and cultural backgrounds.

Familiarize yourself with the environment.

If possible, get to know the place where you will be making your presentation. Practicing in the presentation room while visualizing the audience will make you feel more confident.

Deliver with confidence.

Now that you’ve done everything you can to prepare, it is time to give your presentation with confidence. Speak loudly and clearly, make eye contact, and be enthusiastic about your message.

Remember that your primary goal is to connect with the audience. Start with that in mind and you will be on your way to a great presentation.

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